Raise your prices.Win better clients.
You are great at the work and charging too little for it. We help coaches raise their prices and win clients who value your work, with a clear method, not pushy sales.
It starts with a free call. We look at what your work is really worth, and how ready you are to charge more. You leave knowing where you stand.
The quiet questions
If you coach, you have probably asked yourself...
“I am fully booked and still broke. How?”
“Everyone says raise your rates. Nobody says how.”
“Am I charging too little?”
“Shouldn't good work just speak for itself?”
“If I raise my price, will the good ones leave?”
“I am not going to turn into a pushy bro-marketer.”
“I discount before they even ask. Why?”
“What if they say I am too expensive?”
You are not bad with money. You are good with people. Those are not the same skill. The price is just a number you have not set right yet.
The reframe
Raising your price is not really about money.
Here is the part most pricing advice skips. When you are paid what you are worth, something changes in the work itself.
Most coaches grow the hard way.
of coaches expect to earn more next year. Almost all of them plan to get there with more clients and more sessions. Not a higher price.
More clients and longer hours have a ceiling. Your price does not.
Source: 2025 ICF Global Coaching Study (PwC, 10,000+ coaches)
- 1
Paid your worth
You finally charge a price that matches the value you bring.
- 2
Better service
You stop cutting corners to justify a low fee. Each client gets your best.
- 3
You grow as a coach
Fewer, better clients. More focus. Your craft gets sharper.
- 4
You earn it again
Better outcomes make the higher price obvious. The loop turns again.
Better pay is not the prize. It is the thing that starts the loop. And the loop only starts when you are paid what you are worth.
Price Potential Check
Are you underpriced? A quick check.
Five honest questions. No email needed. You get a straight read on what is keeping your price low.
The Price Potential Analysis
One free call. Three calm steps.
Understand your value
We look at who you help and what really changes for them. Not your hours. The outcome.
See where you stand
Raising your price is not one decision. We look at what actually decides it: your value, your buyers, your own readiness, how you would explain it. You see where you are strong, and where you are not.
Know your next step
You leave knowing whether you can raise now, and exactly what to strengthen first if not. A clear path, not a guess.
Worst case: you learn you are not ready to raise yet, and exactly what to fix first.
Best case: you are more ready than you thought, and you leave with a clear path to do it.
No funnels. No scripts. No hacks. Just an honest read on your pricing.
Honest fit
Who this is for. And who it is not.
This is for you if
- You are good at the work, and you know it.
- You suspect you are underpriced.
- You want to raise your prices without turning into a pushy salesperson.
- You want fewer, better clients, not a bigger funnel.
- You care more about the result than the sales tactic.
This is not for you if
- You want a quick hack to triple your rates by Friday.
- You are looking for high-pressure sales scripts.
- You would rather chase volume than do deep work.
- You want a bigger number without changing anything underneath it. Raising prices is a system, not a wish.
We would rather tell you the truth than win you as a client. If it is not a fit, we will say so on the call.
Wondering where your pricing actually stands?
The Price Potential Analysis is a free call. You leave knowing how ready you are to raise, and what to do next.
Why I do this
Too many great coaches quietly quit.
The world keeps getting more uncertain, and it will not slow down. So more and more people are looking for orientation, and for help to live a life that is truly their own. That is why coaching is one of the fastest growing fields there is.
But here is the problem. So many coaches are genuinely good and still earn too little. And when the work does not pay, even the most passionate people slowly lose heart. Sooner or later they stop, or they keep going without their whole heart in it.
I do not want that to happen. So I help coaches, the ones who hate the selling part most of all, raise their prices and win better clients.
Who you would be talking to
I have felt this one myself.
I am Martin. I have built and run my own business for years, and I raised my own prices on high-trust, one-to-one work. So this is not theory for me. I know the sweat of saying a higher number out loud, and what waits on the other side of it.
My work is customer research. I have spent years finding out why people really buy, and what they will pay for. Before that I spent 13 years across innovation teams at Deutsche Telekom, but that is just background. What matters for your price is the research.
These days I focus on one thing. Helping good coaches who hate selling charge what they are worth. Not by changing who you are. By showing you what your work is really worth, and a price you can stand behind.
- Founder, running my own business
- Customer research and buyer psychology
- Financial modeling for companies
- Identity and reframing work
- Now focused on coach pricing
Why this is different
Not another 'raise your rates' pep talk.
Most pricing advice is a number and a script. The number never sticks, because three things underneath it never changed. We change all three.
- 01
Price the value, not the time
We work out what your clients truly value, and how they measure success. Get that, and you can price the result you create. Miss it, and you are stuck pricing your hours like everyone else.
- 02
The confidence to charge it
A higher number only holds if you believe it. We do the identity and mindset work so raising your price feels right, not like you are getting away with something.
- 03
Quality you can repeat
We systemize what you already do well, so the higher price is earned again and again. Better pay should buy better, steadier work. Not a one-off.
Behind all of it is a simple discipline. I have built financial models for companies and priced real work for years. Your price gets the same rigor.
Working with me
What you can expect.
A clear system underneath, and the confidence to actually use it. Here is what changes.
A clear read on where you stand
You will know exactly how ready you are to raise, and what to strengthen first. No more guessing at your number.
A price that feels fair, not greedy
You will name a higher number and believe it is right. For you, and for the clients who happily pay it.
The confidence to say it out loud
Talking about your price stops being something you brace for or apologize for. It becomes a simple, honest part of the conversation.
A way to raise that is not salesy
No pressure, no scripts, no becoming someone you are not. Just your value, made clear.
A system you can repeat
Not a one-time bump. A way to keep raising as you grow, each increase earned by the last.
What I believe
The beliefs we work from.
If these land for you, we will get along. If they do not, no hard feelings. That is the whole point of saying them out loud.
A price is a promise, not just a number.
A low price quietly says you are unsure. A fair one says you will show up fully. Then it holds you to it.
Paying is where the work begins.
Free advice rarely gets used. People follow through once they have something at stake. So any price beats free.
Your price chooses your clients.
Charge little and your days fill with people at the very start. Charge well and you attract people with real problems worth solving.
Selling is matchmaking, not convincing.
It is not talking anyone into anything. It is finding the people you can truly help, who want to work with you, and saying yes to each other.
Value is progress they can feel.
You create value when a client moves closer to who they want to be, sees it happen, and knows you helped. We price that progress, not your hours.
Good work should pay, so it can continue.
Charging well is not the opposite of caring. It is what lets you keep caring, at full strength, for years.
Honest answers
The questions you are actually asking.
Often it looks that way. But more clients at the wrong price just means more underpaid work. Raising the price on the clients you already attract is the faster, calmer change. We start there.
Ready to charge what you are worth?
One free call. We look at what your work is really worth and how ready you are to charge more. You leave knowing where you stand, and exactly what to do next.
Pick a time that suits you
Not ready to talk yet?
Get the pricing notes.
We are starting a short newsletter for coaches. Plain, practical notes on pricing your work and charging what you are worth, without becoming someone you are not.